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Kerala especially Cochin is considered as next IT HUB after Bangalore and Chennai. Government is also giving due importance to the IT industry and inviting more investments in this sector.

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Cochin - The heaven for BPO Investors .

A host of factors give Cochin-Kerala an edge over other important locations of the country in Call centre business so much so that even it is poised to become the Hub of Call centre operations in the country in the coming years. Some of the advantages are enumerated below.

"Low connectivity cost: Cochin has one of the lowest connectivity cost in the country. Reason - Cochin is the only landing point of two important international submarine cables (SEA-ME-WE & SAFE) in the country. For IT enabled services which require very high band width and reliable connectivity it is really a great boon.

"Low attrition Rate: The attrition rate in the call centre industry is generally very high in the region of 40-50% .However in Kerala employee attrition rate is as low as 5%.Reason - Unlike in other Metros there are not many alternative employment opportunities for an army of as many as 5 million educated and qualified jobseekers.

"Time at Disposal: Unlike other metro cities the night entertainment opportunities are limited in Kerala there by rendering a large disposable time with the skilled manpower, which can be utilized for BPO operations like back office work processing etc.

"Pro-Active Govt: Policies - unlike other State Governments, Kerala Govt: has accepted ITES as a thrust area for development in the State. As per the latest IT policy there are many incentives accorded to call centres.

"High NRK population: About 2 million NRK community spread across the world can act as virtual marketing agents for the call centre industry in Kerala. The nursing and medical personnel advantage enjoyed by Kerala can also be leveraged to serve the huge Health care IT market in US.

"Highely Successful Tourism Industry: The gains already possessed in the lucrative Tourism industry can also be exploited to the advantage of call centre industry in Kerala.